I help businesses get leads from Google, Bing and AI search, by getting the fundamentals right, PageRank above all.
Brands I've helped grow
Who is Geri Ruçi?
Geri Ruçi is an SEO and GEO expert based in London. He focuses on leads, not vanity metrics: rankings and traffic only matter if they bring in customers. His work centres on authority and PageRank: how a site earns trust from the rest of the web, and how that trust flows through its own pages to the ones that sell. He uses AI where it speeds up the work, but never lets it make the decisions. He has five years of experience in SEO, including work at Plum Guide, Hilton and MyPrivateVillas, and with small and mid-sized businesses and startups across a range of industries.
Find me on LinkedIn, GitHub and X, or email geri.ruci@gmail.com.
What people say
“Geri is hard working, diligent and committed to doing a good job. He is hungry to learn and always wanting to understand how to improve and why we are completing a piece of work.”
What I don't do
- I'm not a content agency.
- I don't deliver 'traffic growth'.
- I won't deliver 50 listicles a month.
- I don't edit your content.
- I do not buy backlinks.
- I don't promise page one.
- I don't sell packages or hours.
- I don't send monthly reports nobody reads.
- I don't write 200-page audits.
- I don't panic at every Google update.
- I don't mass-produce pages with AI.
- I won't tell you what you want to hear.
- I don't report rankings without revenue next to them.
- I don't measure success in impressions.
- I don't celebrate traffic that never converts.
- I don't chase keywords nobody buys from.
- I don't build links from sites nobody reads.
- I don't do guest-post swaps.
- I don't use private blog networks.
- I don't leave your best pages starved of links.
- I don't waste your authority on pages that don't sell.
- I don't stuff keywords.
- I don't hide text for Google.
- I don't buy reviews.
- I don't fake locations on Google Maps.
- I don't game Google with tricks that stop working.
- I don't publish pages that exist only for Google.
- I don't spin old articles into new ones.
- I don't add an FAQ to every page.
- I don't copy your competitors and call it strategy.
- I don't let AI make the decisions.
- I don't sell GEO as magic.
- I don't promise you'll appear in ChatGPT.
- I don't run a tool and forward you the export.
- I don't fix 'issues' that cost you nothing.
- I don't chase a perfect PageSpeed score.
- I don't redesign your site to fix your SEO.
- I don't treat every page the same.
- I don't change things just to look busy.
- I don't guess when the data can answer.
- I don't hide my reasoning.
- I don't use jargon to sound clever.
- I don't pretend SEO is quick.
- I don't lock you into a 12-month contract.
- I don't charge for work your team can do without me.
- I don't take on more clients than I can think about.
- I don't hand your work to someone you've never met.
- I don't work with sites I can't help.
- I don't disappear after the audit.
- I don't take credit for growth I didn't cause.