How I think about SEO
- [Test] PageRank still decides most rankings. Content gets you considered; links decide the order. Read more.
- [Test] Fix the pages that sell first. Traffic to a blog post nobody buys from is a vanity metric. Read more.
- [Test] AI search reads the same web Google does. If you are not cited by sources it trusts, it will not mention you. Read more.
- [Test] Most traffic drops are self-inflicted. Check your own changes before blaming an update. Read more.
- [Test] Fewer, stronger pages beat more pages. Thin pages split the trust a site has earned. Read more.